| This reaction from the retail industry was | | | | Callaway has recently dropped the prices on |
| triggered after two of the industry’s largest | | | | many of its high-end lines to spark consumer |
| manufacturers, Callaway Golf and Acushnet Co. | | | | spending. Callaway was also responsible for |
| recently posted below average results for the | | | | incentivising golfers who purchased a golf driver |
| second quarter – a period that is usually one | | | | with $100 of free petrol |
| of the most prolific in the calendar for golf | | | | This seasons latest innovation, adjustable golf |
| equipment manufacturers. Fortunately, both | | | | clubs, has received a poor take-up from |
| manufacturers experienced considerable growth | | | | consumers who are finding it hard to justify an |
| overseas in Q2, allowing both Callaway and | | | | initial outlay of up to $1,000. Forgan of St. |
| Acushnet to offset the U.S. decline against foreign | | | | Andrews, an online custom fit website is offering |
| growth in sales. | | | | a complete custom fit service on its latest range |
| Unseasonal weather conditions in key golfing areas | | | | of golf clubs – including the impressive looking |
| has also affected golf equipment sales in addition | | | | series three, triangular driver. Massive discounts |
| to new USGA restrictions hindering product | | | | are typically applied towards the end of a season |
| development. | | | | to make way for new lines – something which |
| Golf equipment manufacturers and retails agree | | | | couldn’t come quick enough to spark demand |
| that consumers are delaying the purchase of | | | | in the market. |
| significant items such as complete golf sets – | | | | |