| 1) Don't just sell a product - sell your company | | | | different capabilities. |
| and a lifestyle. | | | | 8) Leverage trends to create exciting new and |
| 2) Passion for the product trumps most other | | | | relevant products and promotions. Have you |
| components. Show your passion for your | | | | noticed all the advertisements for Green |
| products and services. Show an urgency to use | | | | products? |
| them. | | | | 9) Make marketing about what you know, not |
| 3) Develop a community for your customs. Use | | | | just what you think. Express your knowledge and |
| Facebook and newsletters to get your customers | | | | communicate it to your customers. |
| engaged with each other. If they know they are | | | | 10) Transfer ownership of an idea. If someone |
| not alone as your customer they will grow in | | | | believes that something is their idea they will take |
| loyalty. | | | | it and run with it. Don't just advertise to buy your |
| 4) Keep it simple. Less is more. Is there anymore | | | | product. In your advertising and marketing |
| to say about this? | | | | express how your services or product makes the |
| 5) Be authentic. Don't embellish your services or | | | | customers life better. |
| overstate your product's benefits. People see | | | | 11) Make demographics meaningful, beginning with |
| through this and appreciate honesty. It helps build | | | | the knowledge of your customers. |
| trust. | | | | After reading these tips take each one and write |
| 6) Go green. Polls have shown that 85 percent of | | | | an explanation that would fit your business. This |
| U.S. households would consider switching brands | | | | will become your marketing action plan or MAP to |
| based on their sustainability practices. | | | | success. I have begun to implement these tips in |
| 7) Explore new creative opportunities for your | | | | my business and have started to see positive |
| business. Connect with new people who have | | | | results. |