| Promotional T-Shirts have come a long way since | | | | such a recognised code of dress these days and |
| their inception. When designing your next | | | | whether you place your logo and message on the |
| promotion think about a slogan that makes the | | | | front or the back or simply mark the top pocket, |
| best statement about your business. Statements | | | | your business will be getting noticed. It is even an |
| need not be in written form. The use of logos, | | | | item of clothing that can become part of a |
| drawings and photos give an instant message. A | | | | collector's item so you will be able to sell them |
| simple statement might work better than an | | | | easily too. |
| elaborate one if you have used other promotional | | | | Some points to think about before taking your |
| tools to get your brand or name out there. | | | | idea to the printers: |
| The use of diagrams will come across well if it is | | | | Will the T-Shirts be available for sale? |
| a design that means something on sight. A sailing | | | | What size market are you trying to reach? |
| club might have a picture of a yacht or the golfing | | | | What is the age of your market? |
| shop can have a basic golfer drawn. Company | | | | Do you have a catchy slogan for the back? |
| slogans such as Nike's, 'Just Do It' is a great | | | | Is your logo bright and eye-catching? |
| example of how a few simple words can be | | | | It would also be good to keep in mind the choice |
| associated with your business. Some organisations | | | | of colour of the fabric. If your logo is black or has |
| such as the Cancer Foundation don't even need a | | | | dark tones the worst thing you could do is |
| slogan. The ribbon logo has become widely | | | | choose a dark coloured T-Shirt where your logo |
| recognised throughout the world and makes a | | | | will simply fade into obscurity. If you are stuck for |
| statement on its own. | | | | an idea or maybe you feel it is time your logo |
| It is important to design the T-Shirt for the | | | | needs a make over source independent designers |
| clientele you are hoping to reach. It may sound | | | | on the web. Most printers have great on line |
| obvious but if you are marketing to an older | | | | services and can provide comments and |
| audience black T-Shirts with bold designs and | | | | suggestions for logos, designs and slogans. |
| gothic lettering is not going to be a popular choice. | | | | Be bold, be daring and make a statement about |
| Getting the design right is half the battle when it | | | | your company or purpose and get exposure. |
| comes to promotional wear. | | | | Getting your name and logo publicity need not be |
| Why use promotional clothing or T-Shirts to | | | | a huge task if it is printed on a T-Shirt worn |
| promote your business? The main reason is the | | | | regularly. |
| exposure your logo will be gaining. T-Shirts are | | | | |