| One of the greatest thrills in playing golf is to | | | | With the increased club size trend all around, the |
| drive the ball long and straight down the fairway | | | | company introduced the Callaway big bertha 454 |
| and into the greens. Unfortunately, the pleasure | | | | driver and the Callaway Big Bertha 460 driver. |
| and thrill was not experienced by anyone before | | | | New technology and the super big market of |
| Ely Callaway Jr arrived on the scene. In 1991, | | | | women golf drew the manufacturers to introduce |
| Callaway introduced the Big Bertha Callaway | | | | the Big Bertha 460 driver for women, proving to |
| driver. The Big Bertha had a revolutionary | | | | the world that women could indeed use and |
| ‘large volume club head’. | | | | handle big head clubs. Callaway uses a unique |
| One could experience that perfect drive with this | | | | Fusion technology (patented by him), which as the |
| 190cc steel head golf club. The large head with | | | | name suggests fuses titanium and a carbon |
| the increased sweet spot was what they called | | | | composite. This immensely helps to evenly |
| the secret to it all. | | | | distribute the weight of the club head move it a |
| This Big Bertha Callaway enabled a great drive | | | | little away from the centre of gravity. This very |
| even when the contact between the club and the | | | | minute change of the position of the centre of |
| ball was not so perfect.Earlier, this would have | | | | mass highly increases the stability of the club. It |
| been only a dream.The big bertha allowed more | | | | thus offers a greater distance and excellent |
| room for error and gave even the not so | | | | accuracy. Callaway has also designed a shallower |
| professional and avid golfers a sweet shot down | | | | face and a flatter one with the Big Bertha clubs |
| the fairway. | | | | which help improve accuracy and efficiency all the |
| Since introducing the big head driver, Callaway has | | | | more. |
| always tried to improve upon its models and | | | | All the technology that goes into the making of |
| designs. The improved clubs by the names of | | | | the drivers is got after detailed and elaborate |
| ‘Great Big Bertha’ and the ‘Biggest | | | | tests and many tests on the greens. What is got |
| Big Bertha’ have been introduced. But still, | | | | is a highly advanced club that does not go |
| Callaway wasn’t too satisfied with the | | | | unnoticed by the pros. Phil Mickelson and Gary |
| performance of the drivers. He wanted a much | | | | Player has endorsed Callaway drivers to the hilt. |
| more lighter and accurate and sleek design. This is | | | | Along with the Big Bertha, Callaway has |
| when he introduced the Grand Big Bertha | | | | introduced a complete line of golf equipments. It |
| Hawkeye Titanium driver. Titanium is a very light | | | | also offers the highly advanced FT-3 driver, |
| yet very strong metal and thus it considerably | | | | endorsed by the champion Annika Sorenstam.A |
| reduces weight of the driver without sacrificing on | | | | complete line of golf irons, golf bags, shoes and |
| the distance and the strength. The Big bertha | | | | golf balls. |
| Hawkeye was a complete sellout. It completely | | | | . The Big Bertha completely, and for the |
| took over the markets overnight. | | | | betterment of the game, changed the way how |
| This time around the USGA began introducing | | | | one played golf. |
| measures to allow big headed drivers in the game. | | | | |