The Quick Fix Mentality - Why Learning Internet Marketing Is Like Learning Golf

As a qualified PGA golf professional who taughtthought that was going to make me rich, then
golf for 15 years before injury and moved intothe next ebook arrived and
Internet Marketing as a career, I was amazed toI was away on something new.
see the striking similarities between theThen as I opened a credit card bill, which had 15
approaches of people to two significantly differentinternet marketing products on it, the thought
activities. I now focus on teaching IM and applydawned on me that Iwas no different as a
very similar principles to my Internet Marketingnewcomer to Internet Marketing and trying to
clients as I used to my golf students.make money online, than the golf students I had
The hunger of people for quick fix solutions hastaughtfor years.
always been something that has intrigued me. IDay after day I would stand on the range and
look at society and see successful people andlisten to golfers tales of woe. They had watched
admire the work that has gone into themevery DVD, read everymagazine, listened to the
achieving their goals, no matter what field theyguys on the TV, spent $3000 on the latest
are in. The top Doctor's and Lawyers of any ageequipment, BUT STILL COULD NOT break 100.
have spent years learning their trade. SportsmenI used to spend my first 40 minute session with
such as Tiger Woods work at incredibly high levelsuch customers, not hitting a golf ball, but by
on their sport to stay at the top. Celebrities suchclarifying thethought process that led them to
as Gordon Ramsay, achieve their status throughbelieve that a magazine article could instantly
incredible application and work ethics.improve them, or a new driverwould go 50 yards
It is clear that a high percentage of society lookfurther than the one they used last week. I used
at these people and want similar lifestyles butto explain that all good golfers had onething in
without an idea of the work involved to see thecommon, good sound fundamentals, aim, grip ,
finished product that we see in our operatingposture etc. A GOOD SET UP, which enabled
theatres, sports arenas, courtrooms and tvthem tothen swing the club correctly, thus
screens. The two fields I work in are no different.executing the intended shot.
Both golf and Internet Marketing allow for theI needed to apply the same techniques to my
quick fix mindset to take over and ruin our hopesInternet Marketing business. Of course there is no
of improvement. both industries are susceptible tobook thatwill instantly make me rich, I was
sensationalist headlines, designed to draw inchasing around like the golfer, who has a new
consumers.swing thought every day, I had a new
In Golf, magazines will boast headlines such asIM idea every day.
"Break 80 in 7 days" or "Hit it 40 yards longerIn golf it is proven that a step by step plan
with Tigers method"through the set up will lead to a LONG LASTING
Equipment manufacturers will boast that their ball,more consistenttechnique. I would put my
clubs even golf shoes will have you hitting the ballstudents on a minimum six week course, in which
longer and straighterthan ever before.I banned them from reading, books,magazines
In Internet Marketing similar headlines would beand watching DVD's. I would give them one
"Earn $20,000 a month in just two hours a day atelement of the SET UP such as AIM and that
your PC" or "Warning: You're about to discoverwas there weekspractice. Once they had
the affiliate secrets that the gurus have beenmastered that element ONLY then would we
keeping from you. The methodsthe real supermove onto the next project. What happened? I
affiliates use to make $500 per day, finallybuilta "stable" of successful clients and had a
revealed by the one guy they trusted to keeprecord of players who consistently improved and
quiet" as one particular ebooksales page boasted.practiced better.
The writers of the copy know exactly whatThe process I went through in IM was exactly
buttons to press and which mindset they arethe same. First I had to visualise my "shot". What
tapping into.was it that Iwas trying to build, for the LONG
The "desperation" mindset, "the easy life" mindsetTERM. Once that was identified which skills did I
and the "all I have to do is buy the productneed to execute it. Thereare numerous aspects
magazine/ebook and I amset for life" mindset.to the SET UP of a successful Internet Marketing
As anyone following this route will know itbusiness, from building websites, copy writing,
generally ends in disappointment, and then givingSEO,advertising, product selection, the list is
up.extensive. Each skill needs to be learned, and then
How do I know?applied, learn 5 or 6 skills youhave a SET UP. Just
When my career in golf was ended with a backlike golf you have it for life!
injury, I slipped into the desperation mindset, all ofThere is a $10,000 dollar a month income to be
a sudden I waspanicing where the money wouldmade, but it will not fall in your lap. To succeed
come from. I found the wonderful tool of thetakes work.
internet, and the sensational headlinesof instantIf you have the golfer mentality in you, try and
riches had me reaching for my credit card. $2000recognise it, not only will your game improve your
later I had about 50 ebooks, I had read about 10life will to.
and had not made a dime.Next time - Step by Step through the IM set up.
Every day I had a new Internet Marketing