| Search engine optimization is the much talked | | | | golf shoes, discount golf clubs, personalized golf |
| about process to rank highly in the search engine | | | | balls, golf travel bags are just a few of the long |
| results page or SERPs. Millions of articles have | | | | tailed keywords that can be used as a less |
| been written about this all important part of | | | | competitive keyword within the golf niche. |
| reaching the first page of Google and other | | | | Researching long tailed keywords within a niche is |
| search engines. Determining what works now | | | | probably the most important factor before even |
| versus what worked last year can be difficult for | | | | the design of your blog or website. Once a |
| beginners just creating their first website or blog. | | | | keyword is chosen, work designing the site can |
| The first step in search engine optimization is | | | | begin and it is very important to ensure the your |
| proper keyword research within the niche that | | | | keyword is located in the URL of your website or |
| has been chosen. Choosing a highly competitive | | | | blog since this will be the first aspect that the |
| keyword will only encourage disappointment if one | | | | search engines will look at to determine what |
| does not have the proper knowledge starting out. | | | | your blog or website is about. |
| Highly competitive keywords, usually single words | | | | There are many other factors involved with |
| in a competitive niche, are difficult to rank for | | | | proper search engine optimization, however |
| since experts that have years of experience | | | | keyword research is the first and most important |
| already hold the first position in the search | | | | part of search engine optimization. Keywords are |
| engines. This is not to say that eventually a | | | | the cornerstone of the entire search engine |
| beginner cannot go after highly competitive | | | | optimization process in which the blog or website |
| keywords, on the contrary, eventually a beginner | | | | is built upon. Doing proper keyword research will |
| should go after competitive keywords but only | | | | not only help make an informed decision on what |
| after experience and knowledge have been | | | | the competition may be, but also can determine |
| attained. | | | | the success for a beginner just starting out in |
| Long tailed keywords in a particular niche should | | | | gaining page rank within the search engines. |
| first be sought as they are easier to rank for and | | | | The beauty of long tailed keywords is there can |
| will ensure success. Ensuring success with long | | | | be hundreds or thousands of variations of one |
| tailed keywords in the beginning will not only rank | | | | root keyword in different long tailed forms. For |
| the beginners website and blog first but will also | | | | golf alone there are hundreds of long tailed |
| build the confidence and knowledge needed to | | | | keywords in which to choose to build a website |
| later rank for competitive keywords. | | | | or blog around. These keywords may not receive |
| Long tailed keywords are words or phrases that | | | | the traffic that highly competitive words receive |
| have a single competitive keyword within the | | | | but long tailed keywords generate laser targeted |
| phrase. Golf, for example is a highly competitive | | | | organic search traffic that has a greater |
| keyword because golf is both popular and golfers | | | | conversion rate than generic search terms. Long |
| spend a lot of money within the golf niche making | | | | tailed keywords are a natural fit for specialty |
| golf a highly sought after keyword. Ranking highly | | | | items since they target organic search traffic that |
| for golf would be difficult, take a lot of money | | | | is looking specifically for a certain item which |
| and a great deal of time and effort. However, | | | | increases the chances of a better conversion |
| long tailed keywords within the golf niche such as | | | | rate. |