| What is the #1 ball in golf? Is it the #1 golf ball for | | | | them based on all of these products in the |
| seniors seeking distance? Is it the #1 golf ball for | | | | market and all of these marketing and product |
| a regular player seeking feel and green side | | | | claims. |
| control? Is it the #1 ball in golf for a golfer new to | | | | There is no one-size-fits all golf ball. Fundamentally, |
| the game seeking a good value-for-money | | | | a golf ball performs differently depending on the |
| purchase as they see their balls disappear into | | | | type of golfer you are. For example you may be |
| lakes ponds and over fences? Each golfer has a | | | | better off selecting Ball A over Ball B - if A helps |
| unique swing profile, described by their | | | | you control for excessive spin generated by the |
| consistency and factors such as how much club | | | | swing; or you may be better off selecting C over |
| head speed they can generate, how they launch | | | | D, if you don't crave distance, but instead want a |
| the golf ball and how much the ball spin based on | | | | ball that has increased feel around the greens. |
| the combination of spin and equipment created by | | | | Maybe you're a golfer looking for pure distance, |
| that golfer. | | | | but have low club head speed. Then, you just |
| Golfers also have different objectives in what | | | | might be better off with E. If you want to work |
| they are looking for in a golf ball - some players | | | | the ball a bit more or want better stopping power |
| want more distance with their driver, some want | | | | hitting into greens then F may be the best choice |
| more spin off the sand wedge or better feel | | | | for you. |
| when chipping in putting. Today, manufacturers | | | | What is important is that the process of selecting |
| engineer products to address many of these | | | | the right ball reflects your game objectives and |
| game objectives, but golfers are challenged to | | | | considers how you weight different objectives in |
| find the right golf ball for them based on all of | | | | the selection process. This does not mean visiting |
| these products in the market and all of these | | | | your local golf retailer or sporting goods store and |
| marketing and product claims. | | | | reading box after box of golf balls to come up |
| Each golfer has a unique swing profile, described | | | | with the comparisons. And - it does not mean |
| by their consistency and factors such as how | | | | relying on a "hot list" or some expert's "opinion" of |
| much club head speed they can generate, how | | | | what is better for you. You can make these |
| they launch their shots and how much the ball | | | | determinations for yourself using the right tools |
| spins based on the combination of that golfer's | | | | and using Independent testing data. And, through |
| swing and the equipment they use. Golfers also | | | | such independent testing and evaluation groups, |
| have different objectives in what they are looking | | | | you can also sharpen your knowledge of golf balls |
| for in a golf ball - some players want more | | | | out in the market through resources such as The |
| distance with their driver, some want more spin | | | | Ball Buyers Guide and The Digital Ball Catalog and |
| off the sand wedge or better feel when chipping | | | | with the ball fitting system available at These are |
| in putting. Today, manufacturers engineer balls to | | | | all valuable resources in understanding exactly |
| address many of these game objectives, but | | | | what options are available new and recycled in the |
| golfers are challenged to find the right golf ball for | | | | marketplace, and at what price. |