| You can find all kinds of well meaning people giving | | | | through Golf Switch. |
| advice on YTB marketing tips, including items as | | | | GolfSwitch is the largest online golf reservation |
| attraction marketing and many other potions and | | | | provider in the golf industry. Since 1998, |
| pills. | | | | GolfSwitch has helped hundreds of golf courses |
| As an Internet marketing and SEO (search engine | | | | leverage the Internet to increase exposure, drive |
| optimization) expert, I will share some of the | | | | rounds and revenue, and maximize tee time |
| obvious and not so obvious methods of YTB | | | | yields. Through a suite of marketing and |
| marketing tips. | | | | distribution services, we help golf courses connect |
| First you must understand that YTB has 2 | | | | with customers around the corner and around the |
| products, the marketing side and the travel side. I | | | | world. |
| feel that if you concentrate on building your travel | | | | You will not make any money signing up any golf |
| business first, then the marketing side will come | | | | courses, but when they join, you will have more |
| automatically as people begin to see that you are | | | | golf vacation packages for you to sell in your |
| making it as a home based travel agent, not a | | | | expert market, "Florida Keys vacations". |
| MLM marketer. | | | | How about the local dive shops, dolphin watching |
| It will take time to build your travel business, | | | | expeditions, sport fishing charters, boat cruise |
| there are no short cuts here and NO BUSINESS, | | | | providers, kayaking and other water sport |
| HOME BASED OR OTHERWISE is easy and can | | | | providers? This is where you can make money in |
| be cost prohibitive. You must invest time and | | | | two ways, the marketing side and travel side. |
| money into ANY business to make it work. | | | | When you approach these adventure travel |
| I have friends tell me all the time, "man if I had | | | | providers and get them to come on board with |
| your job, I would take Fridays off". Well, if you | | | | YTB Outdoors and make their services available |
| are a serious business owner, you do not take | | | | to your customers, you will benefit from them |
| time off, while you are building a business, you do | | | | becoming a YTB Outdoors Outfitter in two ways. |
| this when your business is established and can run | | | | You will have a new member of your team and a |
| on autopilot. | | | | whole new set of services that you can sell to |
| To get your travel business going in the right | | | | your clients. |
| direction, you need to choose and niche market | | | | By getting the local adventure travel providers to |
| or a market you are already knowledgeable about | | | | join your business model, you have now |
| and position yourself as the expert for let's say | | | | positioned yourself as the "Florida Keys" |
| "Florida Keys vacations". | | | | adventure travel expert. |
| All your marketing activities will be centered | | | | How many people in the "Florida Keys" get |
| around positioning yourself as the expert to turn | | | | married each year? How many vacation in the |
| to for "Florida Keys vacations". | | | | "Florida Keys" each year.? Can you see where I |
| You should start a blog and start blogging 2-3 | | | | am going here? You will also market yourself as |
| times a day about attractions in the "Florida | | | | the "Florida Keys" honeymoon expert by offering |
| Keys", vacations rentals, hotels, restaurants, car | | | | honeymoon vacations and the FREE YTB |
| rentals, restaurants, museums, night clubs, | | | | Honeymoon Bridal Registry. |
| festivals, local news and weather, be intunewith | | | | While on the subject of honeymoons, how about |
| the business community, etc. This will make you | | | | romantic vacations? With the help of YTB |
| an expert in your field. | | | | Flowers, you can position yourself as the "Florida |
| Another item that you should do to set yourself | | | | Keys" expert of romantic vacations by offering |
| apart from the others to position yourself as an | | | | to have flowers delivered or many other |
| expert is to write articles about your field of | | | | personalized gifts or offer to shop for special |
| expertise and submit these to FREE travel article | | | | gifts, recommend romantic restaurants, order limo |
| directories. The other benefit of this is that it will | | | | service, etc. |
| create back links to your travel website and/or | | | | You can see that by simply marketing yourself as |
| travel blog to increase your search engine | | | | an expert in a small geographic area, your |
| rankings. The higher your rankings, the more deals | | | | chances of building a successful business is much |
| you will close. | | | | easier and less expensive Once you build a |
| Tap into undeveloped markets to increase your | | | | successful business using this model, people |
| chances of selling more travel. This item also falls | | | | around you will want to become involved in the |
| under the marketing side of YTB, but if you do | | | | YTB Opportunity because they can SEE how |
| this you will sell more by having more travel | | | | successful you became. |
| options in your particular area of expertise, | | | | You can not sell the idea of success, unless your |
| "Florida Keys vacation expert". | | | | are successful yourseelf. YTB Travel is a business |
| When people come to the "Florida Keys" they will | | | | and you must treat it as a business to make ot |
| be searching for activities to do while on vacation. | | | | work. |
| This is where you tap into the undeveloped | | | | YTB (Your Travel Biz) is also a business, a |
| markets and offer golf vacations and tee times, | | | | marketing business. You can make alot of money |
| scuba diving trips, dolphin watching and sport | | | | with Your Travel Biz, but if you want to have a |
| fishing opportunities. | | | | professional business and have the marketing side |
| What is you do not have these certain trips | | | | customers come to you, you must become |
| available to you through YTB Travel or YTB | | | | successful selling travel yourself, then sell the |
| Outdoors? You approach the local golf courses | | | | marketing side of YTB. |
| and have them join YTB Golf, this can be done | | | | |