| Ely Reeves Callaway, Jr., the president
| |
| | working to develop cutting edge Fusion
|
| of Burlington Textile, was an avid
| |
| | irons.
|
| golfer. When he player, Callaway always
| |
| | Six years later, Callaway Golf introduced
|
| used wooden golf clubs manufactured by a
| |
| | its forged wedges. Constructed with
|
| company called Hickory Sticks. Like many
| |
| | carbon steel, the golf wedges featured a
|
| of the old wooden club manufacturers,
| |
| | club face that contained special U shaped
|
| Hickory Sticks was in financial
| |
| | grooves. Soon Callaway was offering a
|
| difficulty and began looking for
| |
| | complete line of high tech golf woods,
|
| investors to bail them out. One of the
| |
| | irons, wedges and putters. Many of these
|
| people they approached was Callaway. He
| |
| | are featured in our Golf Equipment and
|
| had just sold his wine vineyards for a
| |
| | Tips articles and videos.
|
| nice profit and was looking for a new
| |
| | Also in 2002, Callaway Golf introduced
|
| investment. Why not, he thought, combine
| |
| | the Callaway Golf ball. Their engineers
|
| business with pleasure.
| |
| | used sophisticated computer programs to
|
| In 1982, Ely Callaway purchased 50% of
| |
| | analyze and evaluate hundreds of dimple
|
| Hickory Sticks and changed the company's
| |
| | patterns and over 1,000 golf ball cores
|
| name to Callaway Hickory Sticks, USA. Six
| |
| | and cover materials. The result was the
|
| years later the Hickory Sticks name was
| |
| | Rule 35 ball that combined distance,
|
| dropped all together.
| |
| | control, spin and durability into one
|
| Realizing that golf club manufacturing
| |
| | golf ball.
|
| was on the brink of a technical
| |
| | Today Callaway Golf, through its
|
| explosion, Callaway knew the company
| |
| | acquisitions and internal development,
|
| needed a new direction. In 1986 he asked
| |
| | sells golf clubs and accessories under
|
| Richard Helmstetter, of all things a
| |
| | the Callaway Golf, Ben Hogan and
|
| billiard cue designer, to consult with
| |
| | Top-Flight Brands. Once the home of only
|
| the company about better club design and
| |
| | Big Bertha, now every golfer, from
|
| the new technology in materials and
| |
| | amateur to PGA professional can carry a
|
| manufacturing. His ideas were well
| |
| | complete set of Callaway golf clubs.
|
| received and he soon became the Callaway
| |
| | Ely Callaway, who took Callaway Golf from
|
| Golf's chief club designer.
| |
| | those old hickory sticks to one of golf's
|
| Under Helmstetter, Callaway Golf soon
| |
| | great innovative companies, resigned as
|
| introduced computerized club
| |
| | Chief Executive Officer in 1996. Two
|
| manufacturing and their first major
| |
| | years later he returned to again run the
|
| success was the indomitable Big Bertha
| |
| | company, but sadly passed away from
|
| driver. The original Big Bertha had a
| |
| | pancreatic cancer in 2001.
|
| very large steel club head that measured
| |
| | Callaway Golf's goal is to design and
|
| 190 cubic centimeters. A later version,
| |
| | manufacture golf equipment that will make
|
| introduced in 1997, grew to 290 cc's. Big
| |
| | every golfer a better golfer. Golf clubs
|
| Bertha revolutionized the golf driver and
| |
| | and accessories from their many brands
|
| became the cornerstone of Callaway Golf.
| |
| | are frequent visitors to significant
|
| Roger Cleveland, founder of Cleveland
| |
| | publications like the Golf Digest "Hot
|
| Golf, joined Callaway in 1996 as chief
| |
| | List" and Editor's Choices.
|
| club designer and soon the company was
| |
| |
|
