| When you are creating a website and you are | | | | keyword research is the beginning of the |
| looking to sell a product or service to a particular | | | | research stage. There are many other factors |
| niche targeted audience, it is very important that | | | | which lead eventually to a sale of the product. |
| you understand and know how to get the right | | | | You can use "nike golf clubs" as a keyword |
| keywords that will in turn attract the attention of | | | | phrase to target people on the net interested in |
| your target audience. This is whats known as the | | | | buying nike golf clubs. Your webpage could be all |
| research stage of the process. If you do your | | | | about nike golf clubs, which are the best ones?, |
| research incorrectly, you will unfortunately fail to | | | | which are the cheapest ones? and how a visitor |
| attract your target audience. So it goes with out | | | | to your site can buy nike golf clubs. (Through |
| saying that knowing how to get the right | | | | your affiliate link of course, if you are an affiliate |
| keywords is a crucial step in developing a | | | | with nike :) ) |
| profitable business online. | | | | I hope that this example has show you some |
| Probably the most important component of | | | | insight as to why keywords are very important |
| search engine optimization is keyword selection. | | | | when targeting surfers to your website. There |
| Search engines like Google and Yahoo use | | | | are other factors to include when selecting |
| keywords and phrases to find web pages and | | | | keywords like what the competition is like for the |
| rank them accordingly. The mechanism used to | | | | keyword you are interested in using. The |
| find and rank websites is most commonly called a | | | | competition means, how many other webmasters |
| search engine spider. What these spiders do is | | | | are using the same keyword, or keyword phrase |
| crawl the web to find new web pages and | | | | on there website. A method of doing this is to |
| updated web pages to add them to their | | | | type your keyword into a searh engine like google |
| databases. They sort through millions of web | | | | and use quotation marks around the keyword |
| pages by following the search engines algorithm. | | | | phrase. When you hit "get search", the search |
| Lets go back to the idea of how to get the right | | | | engine will return all the web pages that are using |
| keywords. Lets say for example you have a | | | | the exact keyword phrase. |
| product that you own or you are affiliated with a | | | | You can view the amount of webpages you are |
| merchant who owns a product. The first thing | | | | in direct contact with by looking at the returned |
| you need to do is to find out what keywords | | | | results on the top right hand side of the search |
| your prospects would use in order to find the | | | | engine results page. Please note that the lower |
| product you are trying to sell and promote? Lets | | | | the amount of competing pages that the search |
| take and example: | | | | engine returns the better. There are a couple of |
| If you are selling golf clubs online. What keywords | | | | other considerations to bare in mind when |
| are people using to type into the search engines | | | | determining your competition. I will include this |
| to find out about golf clubs? To find out what | | | | type of information for another day in another |
| keywords people in the golf niche are using, I | | | | article! :) |
| loaded up my keyword research tool. Here are | | | | Keyword research can be a long and time |
| some of the results my keyword research tool | | | | consuming process. There is much to consider |
| gave back to me. | | | | when sourcing your information on what |
| 1. used golf clubs | | | | keywords you are going to use. For many |
| 2. Callaway golf clubs | | | | months now, I have used a keyword research |
| 3. womens golf clubs | | | | tool that has cut the time for researching |
| 4. left hand golf clubs | | | | keywords by about 75 percent! No joke! This tool |
| 5. Nike golf clubs | | | | is incredibly easy to use and it speeds up the |
| Now, we can see some actual results here. There | | | | process of finding good keywords for my |
| are people using the net to find out information | | | | products and websites I promote to make |
| about golf clubs such as "nike golf clubs", | | | | money online. It also has built in features that help |
| "Womens golf clubs", "Callaway golf clubs" etc | | | | you find products and services to sell online with |
| etc... These are the keywords that you could use | | | | related keywords, which in turn makes things |
| to attract people to your product and then make | | | | quick and easy to make money. |
| a sale. Now remember I told you before that | | | | |