| Over the years, the name Callaway has
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| | endorsement for the Callaway Golf Clubs,
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| become synonymous to the term Golf. It's
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| | it was received with quite a reception.
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| hardly surprising, given the fact that
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| | And Bill Gates isn't that great in golf
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| Callaway Golf is the best known brand for
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| | (with a notoriously high handicap). Other
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| golf equipment recognized worldwide.
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| | celebrities and distinguished
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| Callaway Golf company manufactures
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| | personalities with remarkable golfing
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| primarily golf equipment: golf clubs and
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| | feats also contributed to making Callaway
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| golf balls. Over time, their market
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| | Golf a household name, such as Alice
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| ventures included sports apparel,
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| | Cooper and Celine Dion. Even Pro Golfers
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| footwear, timepieces and watches and
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| | like Arnold Palmer and Gary Player are
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| various assortments of accessories. The
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| | considered image line enhancements when
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| Odyssey brand, Top Flite brand and the
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| | Callaway Golf obtained the rights for
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| Ben Hogan brand are also owned by
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| | their playing equipment.
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| Callaway Golf.
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| | While other emerging successes of the
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| No one could ever forget how Mr. Ely
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| | Callaway Golf product line like Fusion
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| achieved iconic status, or rather his
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| | Fairway Woods, Wide Sole Irons, X-18
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| first masterpiece the "Big Bertha". He
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| | Irons, and several golf balls
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| was then a retired Burlington Industries
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| | particularly the HX Series golf balls did
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| Textile President with a big idea. The
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| | garner some successes, the Big Bertha
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| big idea was a cheap wooden driver
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| | still remains the flagship for Callaway
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| inspiration which used to make his design
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| | Golf. The Big Bertha Line already has
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| which would later be realized as the
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| | several technology touches on the design
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| Callaway Golf 's Big Bertha. After having
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| | feature. The latest is the Fusion FT-3
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| acquired the services of Richard C.
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| | Driver which won several matches already;
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| Helmstetter who was also a brilliant
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| | Phil in his 2006 Masters Victory and
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| billiard cue designer, the Big Bertha was
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| | Annika Sorenstam who used and endorsed
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| made. A marvel club at that time that
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| | the Callaway Golf FT-3 Driver to several
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| showcase a 190cc steel club head that can
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| | recent championship victories.
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| hit the furthest and can hit even with
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| | The most notable feature of the Callaway
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| minimal skill. The Callaway Golf Big
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| | Golf Big Bertha is the shortened design
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| Bertha completely revamped the existing
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| | of the traditional hosel length by
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| golf clubs and set new standards for
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| | several inches, allowing some weight to
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| golf.
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| | be shifted nearer the club head. This
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| With a highly successful Product,
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| | allows more weighty punch on the golf
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| Callaway Golf became public on the New
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| | ball, multiplying power to an otherwise
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| York Stock Exchange.
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| | moderate swing. This highly marketable
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| Callaway Golf did brilliant publicity
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| | innovation was dubbed S2H2 (Short,
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| stunts too, to further its image line.
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| | Straight, Hollow, Hosel).
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| For example when Bill Gates featured in
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| | In short Callaway Golf has done wonders
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| the tongue-in-cheek commercial
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| | to improve many golfer's game.
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