| Over the years, the name Callaway has become | | | | received with quite a reception. And Bill Gates isn't |
| synonymous to the term Golf. It's hardly | | | | that great in golf (with a notoriously high |
| surprising, given the fact that Callaway Golf is the | | | | handicap). Other celebrities and distinguished |
| best known brand for golf equipment recognized | | | | personalities with remarkable golfing feats also |
| worldwide. Callaway Golf company manufactures | | | | contributed to making Callaway Golf a household |
| primarily golf equipment: golf clubs and golf balls. | | | | name, such as Alice Cooper and Celine Dion. Even |
| Over time, their market ventures included sports | | | | Pro Golfers like Arnold Palmer and Gary Player |
| apparel, footwear, timepieces and watches and | | | | are considered image line enhancements when |
| various assortments of accessories. The Odyssey | | | | Callaway Golf obtained the rights for their playing |
| brand, Top Flite brand and the Ben Hogan brand | | | | equipment. |
| are also owned by Callaway Golf. | | | | While other emerging successes of the Callaway |
| No one could ever forget how Mr. Ely achieved | | | | Golf product line like Fusion Fairway Woods, Wide |
| iconic status, or rather his first masterpiece the | | | | Sole Irons, X-18 Irons, and several golf balls |
| "Big Bertha". He was then a retired Burlington | | | | particularly the HX Series golf balls did garner |
| Industries Textile President with a big idea. The big | | | | some successes, the Big Bertha still remains the |
| idea was a cheap wooden driver inspiration which | | | | flagship for Callaway Golf. The Big Bertha Line |
| used to make his design which would later be | | | | already has several technology touches on the |
| realized as the Callaway Golf 's Big Bertha. After | | | | design feature. The latest is the Fusion FT-3 |
| having acquired the services of Richard C. | | | | Driver which won several matches already; Phil in |
| Helmstetter who was also a brilliant billiard cue | | | | his 2006 Masters Victory and Annika Sorenstam |
| designer, the Big Bertha was made. A marvel club | | | | who used and endorsed the Callaway Golf FT-3 |
| at that time that showcase a 190cc steel club | | | | Driver to several recent championship victories. |
| head that can hit the furthest and can hit even | | | | The most notable feature of the Callaway Golf |
| with minimal skill. The Callaway Golf Big Bertha | | | | Big Bertha is the shortened design of the |
| completely revamped the existing golf clubs and | | | | traditional hosel length by several inches, allowing |
| set new standards for golf. | | | | some weight to be shifted nearer the club head. |
| With a highly successful Product, Callaway Golf | | | | This allows more weighty punch on the golf ball, |
| became public on the New York Stock Exchange. | | | | multiplying power to an otherwise moderate |
| Callaway Golf did brilliant publicity stunts too, to | | | | swing. This highly marketable innovation was |
| further its image line. For example when Bill Gates | | | | dubbed S2H2 (Short, Straight, Hollow, Hosel). |
| featured in the tongue-in-cheek commercial | | | | In short Callaway Golf has done wonders to |
| endorsement for the Callaway Golf Clubs, it was | | | | improve many golfer's game. |