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Article #225: Golf Course Reviews for Women by Women - Finding Golfer Friendly Golf Courses

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In my profession of reviewing Georgia given very serious consideration at EVERY
Golf Courses, mainly in the Atlanta area golf course. Will this take some extra
golf market, I have the unique ability to effort? Of course, but the long-term
add a special twist to my golf course benefits far outweigh the original
reviews. My readers get the added benefit investment.
of golf course reviews for women, by a The average woman golfer carries a USGA
woman. index of about 28. The forward/ladies
One of my pet peeves is a golf course tees should be set up with that market in
that isn't truly set up for the woman mind. Currently, I carry a USGA index
golfer. that puts me in the top 7% of US amateur
For example, have you ever played a golf women golfers. I know that if a course
course where the forward tees (aka, the has a negative effect on me, it will
"ladies tees") seem to have been added as certainly cause a negative effect on the
after-thought? A cut down patch of target market of women golfers.
fairway, or the tee box markers just I have seen definite improvement in golf
"tossed" somewhere in front of the men's course set-up in relation to the woman
forward tees, are just two examples of a golfer in the past few years, but there
golf course that doesn't take into are still courses that need a "touch up".
consideration the power of the woman Being that the golf industry is a
golfing market. male-dominated field, I believe it would
Women golfers now represent over 25% of benefit each course to enlist some women
the golfing market as a whole. Also, an golfers of varying playing abilities to
important statistic to take into account review their course. More importantly,
is that the fastest growing segment of listen to their feedback.
women golfers is the 18-29 year old I feel certain that golf courses that are
bracket. Let alone the fact that reviewed by women for women will see a
one-third of all "new golfers" are women. definite impact on their business
Add to these statistics the simple fact interaction with that target market. It's
that golf is a "game for a lifetime" and not so much about a course being "woman
golfers over 50 play more rounds than friendly", it's about a course making a
their younger counter-parts, it is very wise business decision to be "golfer
difficult for me to see, from a pure friendly" and cater to all playing
business angle, how this market isn't ability levels.






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