| In my profession of reviewing Georgia Golf | | | | market isn't given very serious consideration |
| Courses, mainly in the Atlanta area golf | | | | at EVERY golf course. Will this take some |
| market, I have the unique ability to add a | | | | extra effort? Of course, but the long-term |
| special twist to my golf course reviews. My | | | | benefits far outweigh the original |
| readers get the added benefit of golf course | | | | investment. |
| reviews for women, by a woman. | | | | |
| | | | The average woman golfer carries a USGA index |
| One of my pet peeves is a golf course that | | | | of about 28. The forward/ladies tees should |
| isn't truly set up for the woman golfer. | | | | be set up with that market in mind. |
| | | | Currently, I carry a USGA index that puts me |
| For example, have you ever played a golf | | | | in the top 7% of US amateur women golfers. I |
| course where the forward tees (aka, the | | | | know that if a course has a negative effect |
| "ladies tees") seem to have been added as | | | | on me, it will certainly cause a negative |
| after-thought? A cut down patch of fairway, | | | | effect on the target market of women golfers. |
| or the tee box markers just "tossed" | | | | |
| somewhere in front of the men's forward tees, | | | | I have seen definite improvement in golf |
| are just two examples of a golf course that | | | | course set-up in relation to the woman golfer |
| doesn't take into consideration the power of | | | | in the past few years, but there are still |
| the woman golfing market. | | | | courses that need a "touch up". Being that |
| | | | the golf industry is a male-dominated field, |
| Women golfers now represent over 25% of the | | | | I believe it would benefit each course to |
| golfing market as a whole. Also, an important | | | | enlist some women golfers of varying playing |
| statistic to take into account is that the | | | | abilities to review their course. More |
| fastest growing segment of women golfers is | | | | importantly, listen to their feedback. |
| the 18-29 year old bracket. Let alone the | | | | |
| fact that one-third of all "new golfers" are | | | | I feel certain that golf courses that are |
| women. | | | | reviewed by women for women will see a |
| | | | definite impact on their business interaction |
| Add to these statistics the simple fact that | | | | with that target market. It's not so much |
| golf is a "game for a lifetime" and golfers | | | | about a course being "woman friendly", it's |
| over 50 play more rounds than their younger | | | | about a course making a wise business |
| counter-parts, it is very difficult for me to | | | | decision to be "golfer friendly" and cater to |
| see, from a pure business angle, how this | | | | all playing ability levels. |