| Callaway Golf is one of the most respected | | | | 269.7 after making the ERC Fusion her driver of |
| names in the golf industry for its quality of | | | | choice. |
| products that cater to both recreational and | | | | A brief sampling of that feature (which you, too, |
| professionals alike. As part of its efforts to give | | | | can use for your own game) follows: |
| its customers the best, the company produced | | | | 1. At address, Annika focuses primarily on good |
| Callaway Golf Magazine and released its first issue | | | | balance and comfort, with her whole body relaxed |
| early in 2004. Just recently, last November 2005, | | | | and tension-free. |
| the Custom Publishing Council (CPC) of New York | | | | 2. Annika maintains the relationship formed |
| City's University Club made the magazine the | | | | between her club, hands, arms and shoulders, |
| Bronze Award winner for Best New Publication. | | | | sweeping the club away low to the ground. |
| The magazine is distributed to loyal customers, | | | | 3. Annika rotates her upper body away from the |
| upscale golf clubs and key retailers free of charge | | | | target, while swinging her hands into a position |
| and is also available online for downloading from | | | | directly above her right shoulder. |
| the company's website. The publication, with a | | | | 4. Annika drops the club into the hitting position |
| distribution output of over 800,000 quarterly, has | | | | while retaining her wrist angle. Her arms, shoulders |
| useful information not found in most golf | | | | and body release together. |
| consumer magazines. | | | | 5. At impact, the ball gets in the way of the club. |
| For one thing, Callaway Golf magazine features | | | | The feeling is of "collecting" the ball as she |
| exclusive content such as interviews with | | | | releases her hands, arms and clubhead. |
| Callaway Golf Staff Professionals. Michael | | | | 6. Annika points her right shoulder at the target |
| Campbell, Phil Mickelson, and Annika Sorenstam | | | | and keeps her spine straight. Her key thought is |
| are just some of the names that have been | | | | complete her follow-through. |
| associated with Callaway. | | | | (From Callaway Golf Magazine ISSUE 1 |
| Aside from interviews and the information on | | | | FEBRUARY 2004) |
| Callaway's latest offerings, the magazine also | | | | These tips along with other useful in-depth |
| contains useful tips on golfing provided by none | | | | information on Callaway's products (such as the |
| other than the company's own staff professionals. | | | | Big Bertha Titanium 454 Driver or the HX golf |
| In its first issue (February 2004) Annika | | | | balls with the hexagonal dimple system) all serve |
| Sorenstam featured tips on efficient swings. The | | | | to present its readers the exciting possibilities that |
| Swedish Sorenstam tops the LPGA's list of the | | | | Callaway can offer golfers of any level. |
| highest average driving distance with a yardage of | | | | |