| Callaway Golf is one of the most
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| | after making the ERC Fusion her driver of
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| respected names in the golf industry for
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| | choice.
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| its quality of products that cater to
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| | A brief sampling of that feature (which
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| both recreational and professionals
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| | you, too, can use for your own game)
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| alike. As part of its efforts to give its
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| | follows:
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| customers the best, the company produced
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| | 1. At address, Annika focuses primarily
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| Callaway Golf Magazine and released its
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| | on good balance and comfort, with her
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| first issue early in 2004. Just recently,
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| | whole body relaxed and tension-free.
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| last November 2005, the Custom Publishing
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| | 2. Annika maintains the relationship
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| Council (CPC) of New York City's
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| | formed between her club, hands, arms and
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| University Club made the magazine the
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| | shoulders, sweeping the club away low to
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| Bronze Award winner for Best New
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| | the ground.
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| Publication.
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| | 3. Annika rotates her upper body away
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| The magazine is distributed to loyal
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| | from the target, while swinging her hands
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| customers, upscale golf clubs and key
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| | into a position directly above her right
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| retailers free of charge and is also
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| | shoulder.
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| available online for downloading from the
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| | 4. Annika drops the club into the hitting
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| company's website. The publication, with
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| | position while retaining her wrist angle.
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| a distribution output of over 800,000
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| | Her arms, shoulders and body release
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| quarterly, has useful information not
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| | together.
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| found in most golf consumer magazines.
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| | 5. At impact, the ball gets in the way of
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| For one thing, Callaway Golf magazine
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| | the club. The feeling is of "collecting"
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| features exclusive content such as
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| | the ball as she releases her hands, arms
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| interviews with Callaway Golf Staff
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| | and clubhead.
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| Professionals. Michael Campbell, Phil
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| | 6. Annika points her right shoulder at
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| Mickelson, and Annika Sorenstam are just
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| | the target and keeps her spine straight.
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| some of the names that have been
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| | Her key thought is complete her
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| associated with Callaway.
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| | follow-through.
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| Aside from interviews and the information
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| | (From Callaway Golf Magazine ISSUE 1
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| on Callaway's latest offerings, the
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| | FEBRUARY 2004)
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| magazine also contains useful tips on
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| | These tips along with other useful
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| golfing provided by none other than the
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| | in-depth information on Callaway's
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| company's own staff professionals.
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| | products (such as the Big Bertha Titanium
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| In its first issue (February 2004) Annika
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| | 454 Driver or the HX golf balls with the
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| Sorenstam featured tips on efficient
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| | hexagonal dimple system) all serve to
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| swings. The Swedish Sorenstam tops the
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| | present its readers the exciting
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| LPGA's list of the highest average
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| | possibilities that Callaway can offer
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| driving distance with a yardage of 269.7
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| | golfers of any level.
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