| The Golf Club that Made Callaway Famous | | | | metallurgy, a ladies Callaway Big Bertha 460 driver |
| Driving golf balls long and straight down the | | | | became available, proving that women can use a |
| fairway is one of golf's greatest thrills. | | | | large club head driver. Callaway's patented Fusion |
| Unfortunately, before Ely Reeves Callaway, Jr. | | | | technology, fuses (hence the name) titanium and |
| arrived on the scene, the higher handicap golfer | | | | a carbon composite. This helps redistribute the |
| rarely had this great experience. Then, in 1991, | | | | club head weight and move it away from the |
| Callaway introduced the Big Bertha driver. | | | | center of gravity. This subtle change increases |
| Named for the great German Big Bertha | | | | the club's stability. The result is even more |
| howitzer, the Callaway Big Bertha driver featured | | | | distance and improved accuracy. Callaway has |
| a revolutionary change in golf equipment- a large | | | | also designed a shallower face and flatter shape |
| volume club head. | | | | into the Big Bertha driver, further increasing |
| With the appearance of the big headed driver, a | | | | distance and accuracy. |
| 190 cc steal head golf club, the perfect drive was | | | | The results are not unnoticed by the touring pros. |
| as close as your nearest golf store. The secret | | | | Both Phil Mickelson and Gary Player have strongly |
| was in the large head with the increased sweet | | | | endorsed the Callaway driver. |
| spot. | | | | While Callaway Golf was built on the Big Bertha |
| Before, only a near perfect meeting of the club | | | | driver, it has developed a complete line of golf |
| and ball would result in a great drive. Now, the Big | | | | clubs and equipment. It expanded its fusion |
| Bertha driver allowed more room for error and if | | | | technology into its sets of fairway woods. It also |
| the swing wasn't exactly perfect the golf ball | | | | offers a Fusion FT-3 driver which has been |
| would still rocket down the fairway. | | | | endorsed by Annika Sorenstam. It also offers a |
| Since introducing the first Big Bertha, Callaway has | | | | complete line of golf irons, golf bags, golf shoes |
| continually tried to improve the driver. Improved | | | | and even Big Bertha golf balls. |
| versions have appeared as the "Great Big Bertha" | | | | New and used Big Bertha and other Callaway's |
| and the "Biggest Big Bertha". But Callaway wasn't | | | | products are readily available at a variety of |
| finished. They introduced titanium models including | | | | stores, or shop online at many reputable Internet |
| the Grand Big Bertha Hawkeye Titanium driver. | | | | stores. Callaway also has a complete web site for |
| Titanium drivers are designed to lighten the club | | | | preowned Callaway golf clubs and equipment. One |
| head without sacrificing distance. The great Big | | | | can also find pre-owned and discount clubs on |
| Bertha Hawkeye titanium driver became an | | | | Ebay or specialized Internet stores at a good |
| overnight success. | | | | price. |
| At the same time the USGA began to allow | | | | The Big Bertha driver, like its German namesake, |
| increased club head size. The maximum has now | | | | completely changed how a golf ball was driven |
| gone from the original 190 cc limit to a hefty 460 | | | | and set new standards for the game of golf. |
| cc's. As the club head size increased, the Callaway | | | | Even though one may score in the nineties, that |
| Big Bertha 454 driver and the Callaway Big Bertha | | | | golfer can still drive a golf ball long and straight |
| 460 driver made their appearance. | | | | and maybe not spend so much money at the |
| With the dramatic improvements in golf club | | | | 19th hole. |